Behavioral targeting through SETARIX’s is a powerful and precise online advertising technique. We find audiences or select prospects based on their most online activities, including websites visited, search terms used and general browsing habits. As a result, campaign goals are maximized while minimizing the amount of invested budget.
Every person who browses the Internet has an in-depth and highly detailed personal profile. This unique profile is built by collecting data including Interests, Social, Behavioral, Demographical, Transactional, and In-market data. Using this data allows to define and then locate your potential prospects or lookalikes.
For example, if 1,000 people visit your website and 10 of those people buy your product, those 10 buyers will be profiled as your buying audience. Using the profile criteria of your “ideal prospects”, our system will only display your banner ads to users who have very similar or lookalike profiles to your customers.
Advantages:
- Find new customers by targeting highly similar prospects to your existing customers
- Reanimate existing but “sleeping” users
- Product recommendation through highly similar products to the prospected ones
- Increase brand awareness
- Convert a greater percentage of visitors into paying customers